Servicio is a Raleigh-based team of engineers, designers, and operators who spent a lot of time in trucks before they spent any time in code. We're building the tool we wished existed.
In 2023, our founder's family took over a lawn-care business in central North Carolina — 40 accounts, two trucks, and a three-ring binder of routing notes that made perfect sense to the previous owner and no sense to anyone else. The first six months were an archaeology project: decoding the binder, rebuilding the spreadsheet of invoices, and figuring out why Tuesdays had always been a disaster.
The software options were worse than the binder. Jobber was built for everyone and nobody — plumbers, cleaners, movers, landscapers, all sharing one UI that worked mediocrely for all of them. Skimmer was pool-only. GorillaDesk felt like a desktop tool from 2014. Everything assumed English-only crews. Everything assumed a front-office staff the shop couldn't afford. Everything cost more per month than the shop was willing to pay without a clear line of sight to the value.
We wrote down the features we needed on a napkin. Most of them were features our crew lead had been asking for in Spanish for two years. None of them were features any of the existing tools shipped.
That became the plan. Build what the crew and the owner actually need, not what field-service software has historically offered. Start with gardening and pool because we knew them; expand to pest, snow, and cleaning because the shape of the work is the same. Be bilingual from day one because the people doing the work are. Be honest about pricing because our own family business couldn't afford to be the mark.
Three principles govern every decision we make:
Communication is the product. Field-service shops lose more customers to silence than to bad service. Every feature we ship answers the question "does this help the homeowner know what's happening?" — from the "on the way" SMS to the bilingual portal to the unified inbox.
Vertical depth over horizontal breadth. We are not trying to be the tool for every home-service business. We are trying to be the best tool for outdoor-trades businesses — lawn, pool, pest, snow, cleaning. We will always be deeper on pool chemistry than a horizontal tool. We will always have better bilingual support. We will always understand seasonal transitions better than a competitor serving 12 verticals.
AI as leverage, not as a feature list. We built four AI moments — draft dunning, summarize visits, suggest replies, translate messages — and we will not ship a fifth until it earns its place. Every AI call has a graceful fallback; every call is audit-logged; every tenant controls a monthly budget. AI is a tool in the kit, not the kit.
Servicio's engineering team is based in Raleigh, NC, with a fully-remote complement that spans three time zones. Our design and GTM functions are in Austin, Charlotte, and Brooklyn. Our customers are everywhere: from Vancouver Island to the Florida Panhandle, with the largest concentrations in Texas, California, Arizona, and the Carolinas.
We are a Series A company (closed Oct 2025, $14M led by Forge Ventures with Homebrew and a16z participating). We are not in a rush to go public. We are in a rush to be the default operating system for every outdoor-trade shop in North America.
We would rather ship one feature that changes the operation than ten that change the changelog. When a customer asks for something, we ask: what would change about their Tuesday?
The owner signs the check. The crew decides whether the shop keeps using us six months from now. Every UI decision favors the person wearing work boots in the yard, not the person buying the subscription.
Flat tiers. No per-seat fees. No per-invoice fees. No "call us to upgrade." If we raise prices we tell you in advance, with a reason, and grandfather existing tenants when we can.
Every interface, every notification, every AI call operates bilingually by default. We hired native-speaker crew leads to review our Spanish UI before we shipped a public beta. That was the bar.
Twelve full-time people. Five advisors. Zero middle management. We will stay this way for as long as we can.
We don't have an open job posting as of May 2026, but we're always open to meeting strong engineers, designers, and customer-success people — especially native Spanish or Portuguese speakers with field-service experience.
If you've read the gameplan document we publish internally and have an opinion about Section 2.16 (commissions) or Section 3.2 (unified inbox), send us a note. We will read it.
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